Telling your story with Kap2ure: the importance of great content

We all know the struggle of trying to run a business and create compelling content at once. But with video production, photography or any other form for visual storytelling you can share your story in an engaging way while showing off what makes YOU special! Use the power of video to tell your story in an engaging way! Whether it's for clients or donors, or trying to explain the process behind a product or service, no medium can compete with visual storytelling.

There are a few key studies that show a correlation between businesses who invest in content creation and an increase in revenue. In one study, Content Marketing Institute found that eight in ten B2B organizations believe that content marketing generates more leads than traditional marketing strategies. Furthermore, another study by Custom Content Council showed that two-thirds of surveyed marketers believe that custom content is more effective than any other marketing tactic at achieving business goals.

 
Katie Simbala